# Strategy

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**Shifting Tides in Alcohol E‑Commerce: How Customer Behavior and Conversion Are Changing in 2025**  
Insights  
·  
March 31, 2025  
·  
[Gabi Degen-Nosek](https://business.flaviar.com/articles/shifting-tides-in-alcohol-e-commerce-how-customer-behavior-and-conversion-are-changing-in-2025)

**Personalized, Automated, and On the Rocks: How AI Is Changing Alcohol E-Commerce**  
Guides  
·  
February 28, 2025  
·  
[Gabi Degen-Nosek](https://business.flaviar.com/articles/personalized-automated-and-on-the-rocks-how-ai-is-changing-alcohol-e-commerce)

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**Pouring Success: How Virtual Tastings are Shaping the Future of Bev Alc**  
Guides  
·  
January 31, 2025  
·  
[Gabi Degen-Nosek](https://business.flaviar.com/articles/pouring-success-how-virtual-tastings-are-shaping-the-future-of-bev-alc)

**Alcohol Advertising to Millennials and Gen Z: Strategies & Challenges**  
Guides  
·  
June 25, 2024  
·  
[Gabi Degen-Nosek](https://business.flaviar.com/articles/alcohol-advertising-to-millennials-and-gen-z-strategies-challenges)

**Understanding the Importance of SEO for Alcohol E-Commerce**  
Insights  
·  
May 31, 2024  
·  
[Sommer Burbank](https://business.flaviar.com/articles/understanding-the-importance-of-seo-for-alcohol-e-commerce)

**Enhancing E-Commerce Success: Innovative Packaging and Unboxing Strategies for Alcohol Brands**  
Insights  
·  
April 30, 2024  
·  
[Sommer Burbank](https://business.flaviar.com/articles/enhancing-e-commerce-success-innovative-packaging-and-unboxing-strategies-for-alcohol-brands)

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**From Barrel to Buyers: Monetizing the Story Behind the Bottle**  
Insights  
·  
February 29, 2024  
·  
[Gabi Degen-Nosek](https://business.flaviar.com/articles/from-barrel-to-buyers-monetizing-the-story-behind-the-bottle)

**The Importance of User Reviews in Alcohol E-Commerce**  
Insights  
·  
February 22, 2024  
·  
[Sommer Burbank](https://business.flaviar.com/articles/the-importance-of-user-reviews-in-alcohol-e-commerce)

**The Discount Dilemma: Is 2024 the year your brand starts to rethink the role of “discounts”?**  
Insights  
·  
February 20, 2024  
·  
[Gabi Degen-Nosek](https://business.flaviar.com/articles/the-discount-dilemma-is-2024-the-year-your-brand-starts-to-rethink-the-role-of-discounts)

**Elevating Your Spirits: The Art of Alcohol Education for a Richer Shopping Experience**  
Insights  
·  
January 23, 2024  
·  
[Sommer Burbank](https://business.flaviar.com/articles/elevating-your-spirits-the-art-of-alcohol-education-for-a-richer-shopping-experience)