## PPC Articles

**How To Track Ad Performance Post iOS 14**  
Insights  
·  
May 28, 2025  
·  
Beth Teutschmann  
[Read more](https://business.flaviar.com/articles/how-to-track-ad-performance-post-ios-14)

**Not Using UTMs? It Could Be Costing You Money....**  
Guides  
·  
April 30, 2025  
·  
Beth Teutschmann  
[Read more](https://business.flaviar.com/articles/not-using-utms-could-be-costing-you-money)

**Paid Social Creative for BevAlc E-Commerce That's Working NOW**  
Guides  
·  
March 26, 2025  
·  
Beth Teutschmann  
[Read more](https://business.flaviar.com/articles/paid-social-creative-for-bevalc-e-commerce-thats-working-now)

**One Overlooked Element That Can Crush Your Whiskey Club Signups and How To Fix it**  
Guides  
·  
February 28, 2025  
·  
Beth Teutschmann  
[Read more](https://business.flaviar.com/articles/landing-pages-for-spirits-brands)

**Digital Marketers Hate When I Tell Them This But It Almost Always Increases ROAS. Here’s How I Do It.**  
Insights  
·  
January 31, 2025  
·  
Beth Teutschmann  
[Read more](https://business.flaviar.com/articles/increase-digital-marketing-roas-with-this-simple-trick)

**Getting Started with Google Ads: A Walkthrough for DTC Beverage Alcohol Brands**  
Guides  
·  
June 26, 2024  
·  
Sommer Burbank  
[Read more](https://business.flaviar.com/articles/getting-started-with-google-ads-a-walkthrough-for-dtc-beverage-alcohol-brands)

Articles are written by [Flaviar for Business](https://business.flaviar.com/) team's seasoned ecommerce professionals. We help forward-thinking producers, retailers and publishers take beverage alcohol businesses direct-to-consumer, online. The topics we cover include: