# Articles on Advertising

**Not Using UTMs? It Could Be Costing You Money....**  
Guides  
·  
April 30, 2025  
·  
Beth Teutschmann  
[Read More](https://business.flaviar.com/articles/not-using-utms-could-be-costing-you-money)

**Paid Social Creative for BevAlc E-Commerce That's Working NOW**  
Guides  
·  
March 26, 2025  
·  
Beth Teutschmann  
[Read More](https://business.flaviar.com/articles/paid-social-creative-for-bevalc-e-commerce-thats-working-now)

**Personalized, Automated, and On the Rocks: How AI Is Changing Alcohol E-Commerce**  
Guides  
·  
February 28, 2025  
·  
Gabi Degen-Nosek  
[Read More](https://business.flaviar.com/articles/personalized-automated-and-on-the-rocks-how-ai-is-changing-alcohol-e-commerce)

**One Overlooked Element That Can Crush Your Whiskey Club Signups and How To Fix it**  
Guides  
·  
February 28, 2025  
·  
Beth Teutschmann  
[Read More](https://business.flaviar.com/articles/landing-pages-for-spirits-brands)

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**Pouring Success: How Virtual Tastings are Shaping the Future of Bev Alc**  
Guides  
·  
January 31, 2025  
·  
Gabi Degen-Nosek  
[Read More](https://business.flaviar.com/articles/pouring-success-how-virtual-tastings-are-shaping-the-future-of-bev-alc)

**Digital Marketers Hate When I Tell Them This But It Almost Always Increases ROAS. Here’s How I Do It.**  
Insights  
·  
January 31, 2025  
·  
Beth Teutschmann  
[Read More](https://business.flaviar.com/articles/increase-digital-marketing-roas-with-this-simple-trick)

**Getting Started with Google Ads: A Walkthrough for DTC Beverage Alcohol Brands**  
Guides  
·  
June 26, 2024  
·  
Sommer Burbank  
[Read More](https://business.flaviar.com/articles/getting-started-with-google-ads-a-walkthrough-for-dtc-beverage-alcohol-brands)

**Alcohol Advertising to Millennials and Gen Z: Strategies & Challenges**  
Guides  
·  
June 25, 2024  
·  
Gabi Degen-Nosek  
[Read More](https://business.flaviar.com/articles/alcohol-advertising-to-millennials-and-gen-z-strategies-challenges)

**From Scratch to Sip: A Bottled Guide to Alcohol E-commerce**  
Guides  
·  
April 29, 2024  
·  
Gabi Degen-Nosek  
[Read More](https://business.flaviar.com/articles/from-scratch-to-sip-a-bottled-guide-to-alcohol-e-commerce)

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**From Barrel to Buyers: Monetizing the Story Behind the Bottle**  
Insights  
·  
February 29, 2024  
·  
Gabi Degen-Nosek  
[Read More](https://business.flaviar.com/articles/from-barrel-to-buyers-monetizing-the-story-behind-the-bottle)